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    <description>Shopify tips, eCommerce insights, and behind-the-scenes on building for the platform.</description>
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      <title>Should you purchase a .com or Country-Specific domain?</title>
      <link>https://katstevenson.co/blog/country-specific-domain</link>
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      <pubDate>Sun, 22 Feb 2026 00:07:44 GMT</pubDate>
      <description>Not sure whether to buy the .com or a country-specific domain for your website? Here's how to think through the decision.</description>
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      <title>From idea to launching Divide on the Shopify Theme Store</title>
      <link>https://katstevenson.co/blog/from-idea-to-launching-divide-on-the-shopify-theme-store</link>
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      <pubDate>Sat, 21 Feb 2026 16:51:39 GMT</pubDate>
      <description>The full story of taking Divide from idea to live on the Shopify Theme Store - what I wish I'd known before starting, and what the process actually looked like.</description>
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      <title>5 learnings from launching Divide</title>
      <link>https://katstevenson.co/blog/5-learnings-from-launching-divide-on-the-shopify-theme-store</link>
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      <pubDate>Sat, 21 Feb 2026 16:46:51 GMT</pubDate>
      <description>There's not much out there on building and launching Shopify themes. Here are 5 things I learnt from getting Divide live on the Theme Store.</description>
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      <title>What I Found From Reviewing Over 25 Websites</title>
      <link>https://katstevenson.co/blog/what-i-found-from-reviewing-over-25-websites</link>
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      <pubDate>Sat, 21 Feb 2026 16:46:15 GMT</pubDate>
      <description>After reviewing more than 25 self-built websites, here are the most common issues I found - and what to do about them.</description>
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      <title>How to DIY a brand board for your website</title>
      <link>https://katstevenson.co/blog/diy-brand-board</link>
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      <pubDate>Sat, 21 Feb 2026 16:45:41 GMT</pubDate>
      <description>A brand board gives your website a coherent look and feel. Here's how to put one together yourself, without a designer.</description>
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      <title>What I've Learnt From 2 Years Of Freelancing</title>
      <link>https://katstevenson.co/blog/what-ive-learnt-from-2-years-of-freelancing</link>
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      <pubDate>Sat, 21 Feb 2026 16:45:05 GMT</pubDate>
      <description>Two years into running my own business, here's what I've learnt about freelancing - the good, the hard parts, and what I'd do differently.</description>
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    <item>
      <title>Falling Into The Trap of “Adding Value”</title>
      <link>https://katstevenson.co/blog/adding-value</link>
      <guid>https://katstevenson.co/blog/adding-value</guid>
      <pubDate>Sat, 21 Feb 2026 16:44:04 GMT</pubDate>
      <description>The advice to &quot;add value&quot; is everywhere in content marketing - but it's also kind of meaningless. Here's why, and what to focus on instead.</description>
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      <title>Shopify Site Speed: Here's What You Need To Know</title>
      <link>https://katstevenson.co/blog/shopify-site-speed</link>
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      <pubDate>Sat, 21 Feb 2026 16:43:41 GMT</pubDate>
      <description>Slow Shopify stores lose customers. Here's what actually affects your site speed, what you can fix yourself, and what's worth getting help with.</description>
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