The aim of the project was to improve the look and functionality of The White Smile Company’s website – with a focus on mobile optimisation.
Increased visibility of call to action (CTA)
With the aim of the site being to encourage people to book a teeth whitening appointment – it was important to make sure it was easy to make a booking. This was enhanced through making the CTA clearer. Some of the ways in which this was achieved was through making the contact information more direct and making the CTA a clear, distinct colour.
Making the site mobile friendly
This meant making sure all content displayed correctly on mobile: