Project: The White Smile Company

The aim of the project was to improve the look and functionality of The White Smile Company’s website – with a focus on mobile optimisation. 

Key Changes

Increased visibility of call to action (CTA)

With the aim of the site being to encourage people to book a teeth whitening appointment – it was important to make sure it was easy to make a booking. This was enhanced through making the CTA clearer. Some of the ways in which this was achieved was through making the contact information more direct and making the CTA a clear, distinct colour.

The White Smile Company's website with a clear call CTA

The White Smile Company's website

Making the site mobile friendly

This meant making sure all content displayed correctly on mobile:

Mobile optimised layout Clear CTA on all pages

Scroll to Top