Case Study: Meggan Morimoto

Meggan Morimoto offers luxury bridal footwear with detachable embellishments.

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The project started off with creating a Shopify site, and setting up the store to present the various purchase options that are offered. This included setting up linked inventory between products, as well as page templates to display all the style options for each shoe on the product page.

We also created core email flows - welcome, abandoned cart, and post purchase, as well as both pre-order and back in stock notifications functionality.

"I was referred to Katherine by a friend who had worked with her in the past and couldn't be more grateful. Kat is extremely professional and delivers exactly what you have requested and more. We pivoted from a service based website to an e-commerce store and Kat did this seamlessly and on a very tight timeline, which was extremely impressive.

Kat took the time to have multiple consultations, laid out every task in detail in Asana so we could communicate with ease and find all the information of my project in the one location. I can't express enough how helpful it is to have a website developer who brainstorms with you and makes recommendations based on industry standards and customer usability.

E-commerce is an absolute beast and in order to get it right, you need someone who really knows what they're doing and Kat certainly does. Being a business owner and building a website is exciting, however it can also be an emotional process for the best of us when we're so close to the business. Kat was extremely patient with me as we worked through the process, hit road blocks and tweaked and changed aspects of the site post launch.

Kat is an experienced web developer, who is also skilled with database marketing and understanding customer behaviour. Not only did she build me a beautiful website that presented my product and brand beautifully, she ensured the usability for my customers was seamless and a lovely shopping experience from start to finish of their relationship with our brand.

Beyond this, Kat developed email flows from welcome emails, browse abandonment, abandon cart, let me know when back in stock and post purchase emails which are imperative to ensure communication with your customers and sales conversations. We have also worked on numerous email marketing campaigns together that were very successful, in which Kat guided me through content to include based on the 'call to actions' and outcome we wanted to achieve.

When it comes to plug in Apps, Kat knows what's best there too; from review apps, inventory apps, marketing apps, pre-order apps, multiple address receiving form building apps.. just to name a few. The immense complexity of everything necessary to build an excellent site, that is easy to manage ongoing, inline with brand aesthetic and has all the functionality one requires, speaks in short to why I respect Kats work so much. If you want an excellent website, do yourself a favour and contact Katherine. I can't recommend her highly enough."